Media Professional - PR Consultant - Journalist
Over 30 years at the heart of the Italian and European media landscape.
I have managed product and corporate communications for a wide range of television channels, top management, formats and editorial identities, of Italy’s leading private television group, now a European media company.
Over the years, I have built solid relationships with the press and stakeholders, grounded in fairness, transparency and mutual respect.
Before joining Mediaset, now MFE - MediaForEurope, I worked in press relations in the world of contemporary art, design, theatre, music and the non-profit sector.
Today, this cultural foundation returns to the centre of my professional life, applied to the finest of my region.
My professional journey began at Festival de La Versiliana and continued with some of Italy’s most important cultural institutions, such as the Triennale Art Museum in Milan and the GAM in Turin. I worked on events such as the Paladino installation at Piazza del Plebiscito, in Naples.
Then, I moved into television: I worked at Mediaset for over thirty years, handling productions across all the Group’s networks, in particular news, factual (documentary, popular science, current affairs), series, film. I have also been in charge of coordinating communications for Retequattro and all the Thematic Channels (Focus, Iris, TopCrime, Cine34, Mediaset Extra, Mediaset Italia 2, TwentySeven, 20, La5).
I built solid relationships with management, talent, agents, press offices, and journalists. I organised premieres, roundtables, and events at venues like the Villa Wolkonsky in Rome and the Bosco Verticale in Milan. I have planned press trips to London, Munich and Cairo. I collaborated with broadcasters like NBCU, Bavaria Film and BBC.
I am a registered journalist with the ODG (The Italian Journalist Association) of Lombardy, since 2003. I trained at IULM’s School of Public Relations. I write my own copy, in Italian and, where needed, in English.
Today, based in Pietrasanta, in the heart of Versilia, I offer consultancy services designed for those who seek substance over noise.
Need a quick refresh? I can help with: updating your website copy · a more compelling newsletter · a professional image gallery · a social media audit · a press release for a selected mailing list.
If your needs are medium-term, my consultancy adapts to your business and your team’s cadence, building consistency and visibility over time.
For long-term, tailor-made partnerships, my work covers all the essential dimensions of communications, including placement on national media outlets.
Culture. Public sector. Business. When the brief is institutional, I step in to supervise communications strategy and storytelling.
All proposals are indicative and fully customisable. Fees are discussed at a first introductory meeting, free of charge and without obligation.
| Service | What it involves |
|---|---|
| Strategic consultancy | Bespoke assessment, editorial plan, positioning strategy, one-off or ongoing |
| Press office | Press release, distributed to a curated list of contacts and editorial desks |
| Ongoing press office | Full management of media relations |
| Brand journalism | Corporate articles, company profiles and brand storytelling, written by me |
| Editorial placement | Published article on a selected media outlet |
| Social media | Content supervision for social channels |
| Newsletter | Copy writing and editorial image curation |
Every collaboration begins with a first introductory meeting, in person or via video call, with no obligation on either side. An opportunity to understand your project, your audience, and your goals.
From there, I prepare a tailored proposal that outlines the scope of work, timeline, and fee. I do not use standard rate cards: every project is different, and the proposal reflects that.
For ongoing clients, we agree on a monthly or quarterly cadence that suits your team. I am available for in-person meetings in Versilia, Milan, and Rome, as needed.
I work with a limited number of clients, by choice, to give them my full attention.
"Giulia has a deep love for the television product and outstanding expertise in handling it. These qualities, combined with her enthusiasm and ability to connect with everyone, make her one of the finest professionals I have ever worked with."
"Giulia is one of the most professional people I know. She is passionate about her job, the television & entertainment industry and the world as we know it. Determined and unflappable, creative yet structured. A true intellectual strangely at home in this age of popular culture. Every event and programme launch has been a phenomenal success."
"Few people could report to a manager who is also a coach and mentor, but I did when I worked for Giulia. I was always in awe of her ability to come up with new ideas and get people on board with them."
"I collaborated with Giulia on several occasions during my role as Senior Trade Adviser for Creative Industries at the British Consulate in Milan. She is always available and collaborative, and above all, with a clear vision of business objectives and an intuitive grasp of joint activities that benefit both our groups."